was having teh tarik with some friends today, when the topic of lifestyle came up. one friend brought up the topic of mineral water, and how mineral water sales will soon exceed the sales of carbonated drinks. it's because these days, mineral water producers are marketing their water more aggressively, with an extensive array of variety, e.g. the water comes from the Swiss Alps la, the water comes from Alaska la, the water comes from a reservoir that hasn't been touched in 300 years la, etc. etc. Heck, drinking water is even more expensive that petrol these days!! So we came up with an idea....how about an H20 bar? people could have an H20 martini, 10% water from the Swiss Alps, mixed with water from that 300 year old reservoir, on the rocks, topped with cherry and a little umbrella? we could also have "Water of the Day (WOTD)", ice-blended water, etc. then came the story about this place in KL where you can leave your crawling baby, and for like rm30/hour, the baby could crawl freely without us being worried that it'll knock its head on the wall or staircase. my gosh, things like this also can make money ah?
lifestyle sells, doesn't it? we were fine 20 years ago when all we drank was boiled tap water. when we crawled around the house as babies, surely we did hit some hard objects, but we did grow to become normal humans, didn't we? but today, lifestyle sells. the gym is not selling its gym facilities, it's selling the healthy lifestyle. Coffeebean isn't selling its coffee, but the lifestyle of hanging out and looking cool. as a friend pointed out, to which i agree, if 10 years ago we came up with the idea of selling RM10 coffee, "sure people will laugh in our faces punya lah...siapa nak beli?? Kopi 444 pun dah cukup best, baru 50 sen." very true. (note to self: must come up with a great lifestyle idea to make my first million)
on another note, one of my cats, Mr. Frodo, is a chronic attention seeker. as i'm typing this, it's trying to grab my fingers so i would pet it. now it's rolling at my feet, seeking for attention. an now it has climbed on my shoulders, noyt sure whzt it wants. can't stype pr0perlya since it's now ssdfpounding ist paws /on the ksyboarsd. shoh!! shoh!!
on another note altogether..i need some ideas on how to commercialize Malaysian Football, and how we can learn from the US and UK. any help is much appreciated. =)
